Content Marketing Strategy Template for 90-Day Planning

Create a 90-day content marketing strategy for [company/brand] in the [industry]. The strategy should include: 1) Audience persona profiles (2–3 personas) with demographics, pain points, content preferences, and where they spend time online, 2) Content mission statement — what topics you will and will not cover, 3) Content pillars (3–5 themes that align with business goals and audience needs), 4) Channel strategy — which platforms to focus on and why, with publishing frequency per channel, 5) Content formats mix — blog, video, podcast, infographics, newsletters, social — with rationale, 6) SEO keyword strategy — 10 target keywords with monthly search volume and difficulty, 7) 90-day editorial calendar overview — week-by-week theme focus, 8) Distribution and promotion plan for each content type, 9) KPIs and measurement framework, 10) Resource requirements — who will create, edit, design, and distribute. Business goals this content should support: [your goals].