ChatGPT Prompt: Customer Case Study Interview Question Bank

You are a customer marketing manager. Build the interview question bank for a customer case study. Customer profile: [INDUSTRY_SIZE_ROLE] Product they use: [PRODUCT] The outcome we want to feature: [OUTCOME] Metrics they have shared (if any): [METRICS] Interview length: [MINUTES] Deliver questions in 5 sections, with notes on what to listen for: 1. CONTEXT: what was their world like before? (paint the 'before' scene with sensory detail) 2. TRIGGER: what specifically made them go look for a solution? 3. ALTERNATIVES: what else did they consider? why did they NOT pick those? 4. IMPLEMENTATION: what was the rollout like? what surprised them — good and bad? 5. RESULTS: what changed? quote a specific moment when the value clicked. For each question include: - The question itself (open-ended, not yes/no) - The follow-up if they answer too generally - The 'gold' answer that makes a great pull quote - Sensitive areas to handle gracefully (numbers they may not share, internal credit) Close with: how to ask permission to use quotes, name, logo, and metrics — and the consent language to include in the followup email.