Influencer Marketing Campaign Brief Template

Create a comprehensive influencer marketing campaign brief for [brand] promoting [product/service]. The brief should include: 1) Campaign overview — objectives, KPIs, and success metrics (reach, engagement, conversions, ROAS), 2) Target audience profile the influencer's audience should match, 3) Influencer selection criteria — follower range, niche, engagement rate minimum, audience demographics, brand safety requirements, 4) Content requirements — deliverables (number of posts, stories, videos, reel), platforms, content formats, required messaging points, 5) Creative guidelines — brand dos and don'ts, visual style, hashtags, mandatory disclosures (FTC/ASA), 6) Timeline — briefing, content submission, review period, publishing dates, 7) Compensation structure and payment terms, 8) Usage rights — what you can do with the content after the campaign, 9) Reporting requirements — what data influencers must provide, 10) FTC disclosure requirements and how to implement them. Budget range: [your budget].