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Market Research Interview Guide for Customer Discovery

Business Market Research intermediate 🤖 ChatGPT 👁 1 views

📝 The Prompt

Create a structured customer discovery interview guide for my business. Context: Product/Idea: [DESCRIBE YOUR PRODUCT OR IDEA] Hypothesis to validate: [WHAT ASSUMPTION ARE YOU TESTING?] Target interviewee: [WHO WILL YOU INTERVIEW - role, company type, experience] Stage: [IDEA / PRE-LAUNCH / POST-LAUNCH] Provide: 1. Interview screening criteria (3-5 qualifying questions) 2. Warm-up questions (put them at ease, understand their background) 3. Problem exploration questions (10-12 open-ended questions using the Mom Test framework) 4. Solution reaction questions (if showing a prototype or concept) 5. Pricing sensitivity questions (Van Westendorp price sensitivity meter) 6. Wrap-up and referral ask 7. Note-taking template to capture insights during interview 8. Post-interview synthesis framework: what to look for across multiple interviews Avoid yes/no questions. Focus on past behavior, not hypothetical future behavior.

⚙️ Replace 4 placeholders: [DESCRIBE YOUR PRODUCT OR IDEA] [WHAT ASSUMPTION ARE YOU TESTING?] [WHO WILL YOU INTERVIEW - role, company type, experience] [IDEA / PRE-LAUNCH / POST-LAUNCH]

🎯 What this prompt does

This AI prompt helps you market research interview guide for customer discovery. Designed for market research workflows in the business category, it's a intermediate-level prompt you can copy directly into ChatGPT to get instant, production-ready results.

Use it when you need a intermediate prompt that produces clear, actionable output without wrestling with trial-and-error wording. Just copy, customize, and run.

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🚀 How to use this prompt

  1. Copy the prompt using the 📋 button above.
  2. Open ChatGPT (or Claude, Gemini, Perplexity, or your preferred LLM).
  3. Paste the prompt into a new chat. Replace 4 bracketed placeholders ([DESCRIBE YOUR PRODUCT OR IDEA] [WHAT ASSUMPTION ARE YOU TESTING?] [WHO WILL YOU INTERVIEW - role, company type, experience] ) with your own details.
  4. Run the prompt and review the AI's response. Most outputs are usable immediately.
  5. Iterate if needed — if the tone, length, or structure isn't quite right, reply with "make it shorter", "use bullet points", or "make it more formal" and the AI will refine it.

💡 Tips for better results

  • Replace the bracketed placeholders ([DESCRIBE YOUR PRODUCT OR IDEA], [WHAT ASSUMPTION ARE YOU TESTING?], [WHO WILL YOU INTERVIEW - role, company type, experience], [IDEA / PRE-LAUNCH / POST-LAUNCH]) with your own specifics before sending.
  • If the first output isn't quite right, ask the AI to refine, rewrite, or add more detail — iteration is key.
  • For long outputs, ask for a section at a time (e.g. 'start with the introduction only') to keep quality high.
  • Combine this with other business prompts to build an end-to-end workflow.
  • Save your favorite variations — small wording tweaks often produce noticeably different results.
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✨ What you'll get

When you run this prompt, expect ChatGPT to return:

  • A directly usable market research output tailored to the details you provided
  • Clear structure (headings, bullets, or numbered sections) that you can drop into your workflow
  • Content that matches your specified tone and context
  • Results in under 30 seconds — no manual drafting required

Need a different angle? Just ask follow-up questions. The AI will adjust without you starting over.

🔄 3 variations to try

1

Make it more formal

Add "Use a formal, professional tone suitable for enterprise clients" at the start of the prompt.

2

Ask for multiple options

Append "Give me 5 alternative versions, each with a different angle or approach." after the main instruction.

3

Request structured output

Add "Return the response as a markdown table (or bullet list, or JSON)" so you can paste the result directly into your docs or code.

🏷 Tags

🔎 Find more prompts like this

Browse 82 more business prompts or search the full library.

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