Leaderboard Ad728 × 90AdSense placeholder — will activate after approval

Rewrite Our Positioning When the Market Has Shifted But Our Product Hasn't

Marketing Positioning Advanced 🤖 ChatGPT 👁 5 views

📝 The Prompt

Two years ago our positioning landed perfectly. Today the market has moved, three new competitors entered with sharper messaging, and our same words feel generic. Our product hasn't changed much — and doesn't need to. The problem is how we describe it. Help me run through a positioning refresh: identify the new alternatives buyers compare us against (not just direct competitors, also 'do nothing' and 'build it ourselves'), name the value we deliver that the new alternatives can't, and find the differentiator that's actually true today rather than the one that was true two years ago. Current positioning: [paste here].

⚙️ Replace 1 placeholder: [paste here]

🎯 What this prompt does

This AI prompt helps you rewrite our positioning when the market has shifted but our product hasn't. Designed for positioning workflows in the marketing category, it's a advanced-level prompt you can copy directly into ChatGPT to get instant, production-ready results.

Use it when you need a advanced prompt that produces clear, actionable output without wrestling with trial-and-error wording. Just copy, customize, and run.

In-article Ad #1336 × 280AdSense placeholder — will activate after approval

🚀 How to use this prompt

  1. Copy the prompt using the 📋 button above.
  2. Open ChatGPT (or Claude, Gemini, Perplexity, or your preferred LLM).
  3. Paste the prompt into a new chat. Replace 1 bracketed placeholder ([paste here] ) with your own details.
  4. Run the prompt and review the AI's response. Most outputs are usable immediately.
  5. Iterate if needed — if the tone, length, or structure isn't quite right, reply with "make it shorter", "use bullet points", or "make it more formal" and the AI will refine it.

💡 Tips for better results

  • Replace the bracketed placeholders ([paste here]) with your own specifics before sending.
  • If the first output isn't quite right, ask the AI to refine, rewrite, or add more detail — iteration is key.
  • For long outputs, ask for a section at a time (e.g. 'start with the introduction only') to keep quality high.
  • Combine this with other marketing prompts to build an end-to-end workflow.
  • Save your favorite variations — small wording tweaks often produce noticeably different results.
In-article Ad #2336 × 280AdSense placeholder — will activate after approval

✨ What you'll get

When you run this prompt, expect ChatGPT to return:

  • A directly usable positioning output tailored to the details you provided
  • Clear structure (headings, bullets, or numbered sections) that you can drop into your workflow
  • Content that matches your specified tone and context
  • Results in under 30 seconds — no manual drafting required

Need a different angle? Just ask follow-up questions. The AI will adjust without you starting over.

🔄 3 variations to try

1

Make it more formal

Add "Use a formal, professional tone suitable for enterprise clients" at the start of the prompt.

2

Ask for multiple options

Append "Give me 5 alternative versions, each with a different angle or approach." after the main instruction.

3

Request structured output

Add "Return the response as a markdown table (or bullet list, or JSON)" so you can paste the result directly into your docs or code.

🏷 Tags

🔎 Find more prompts like this

Browse 179 more marketing prompts or search the full library.

End-of-content Ad728 × 90AdSense placeholder — will activate after approval
Mobile Sticky320 × 50AdSense placeholder — will activate after approval