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Write a Positioning Statement Using the April Dunford Framework

Marketing Positioning Advanced 🤖 ChatGPT 👁 3 views

📝 The Prompt

Act as a B2B positioning consultant trained in the April Dunford framework. Help me write a positioning statement for [product]. Walk through it in order: 1) Competitive alternatives — what customers would do if our product did not exist (not just direct competitors). 2) Unique attributes — what we have that the alternatives don't (be specific, not adjective-y). 3) Value — translate each unique attribute into a customer benefit. 4) Best-fit customer — who cares most about this value (specific segment, not 'enterprise companies'). 5) Market category — the frame we want the customer to compare us in. Then synthesize a one-paragraph positioning statement and three short headlines that activate it. End with the single positioning trap to avoid for [product]'s category.

⚙️ Replace 1 placeholder: [product]

🎯 What this prompt does

This AI prompt helps you write a positioning statement using the april dunford framework. Designed for positioning workflows in the marketing category, it's a advanced-level prompt you can copy directly into ChatGPT to get instant, production-ready results.

Use it when you need a advanced prompt that produces clear, actionable output without wrestling with trial-and-error wording. Just copy, customize, and run.

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🚀 How to use this prompt

  1. Copy the prompt using the 📋 button above.
  2. Open ChatGPT (or Claude, Gemini, Perplexity, or your preferred LLM).
  3. Paste the prompt into a new chat. Replace 1 bracketed placeholder ([product] ) with your own details.
  4. Run the prompt and review the AI's response. Most outputs are usable immediately.
  5. Iterate if needed — if the tone, length, or structure isn't quite right, reply with "make it shorter", "use bullet points", or "make it more formal" and the AI will refine it.

💡 Tips for better results

  • Replace the bracketed placeholders ([product]) with your own specifics before sending.
  • If the first output isn't quite right, ask the AI to refine, rewrite, or add more detail — iteration is key.
  • For long outputs, ask for a section at a time (e.g. 'start with the introduction only') to keep quality high.
  • Combine this with other marketing prompts to build an end-to-end workflow.
  • Save your favorite variations — small wording tweaks often produce noticeably different results.
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✨ What you'll get

When you run this prompt, expect ChatGPT to return:

  • A directly usable positioning output tailored to the details you provided
  • Clear structure (headings, bullets, or numbered sections) that you can drop into your workflow
  • Content that matches your specified tone and context
  • Results in under 30 seconds — no manual drafting required

Need a different angle? Just ask follow-up questions. The AI will adjust without you starting over.

🔄 3 variations to try

1

Make it more formal

Add "Use a formal, professional tone suitable for enterprise clients" at the start of the prompt.

2

Ask for multiple options

Append "Give me 5 alternative versions, each with a different angle or approach." after the main instruction.

3

Request structured output

Add "Return the response as a markdown table (or bullet list, or JSON)" so you can paste the result directly into your docs or code.

🏷 Tags

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