Search: "video strategy"

#marketing #positioning #strategy

Rewrite Our Positioning When the Market Has Shifted But Our Product Hasn't

Two years ago our positioning landed perfectly. Today the market has moved, thre...

#marketing #content #strategy

Build a content strategy when the topic is genuinely boring to most readers

I run marketing for a B2B product in a category that is genuinely not interestin...

#marketing #strategy #lead-generation

Decide between a content engine and an event push for next quarter's leads

We have one quarter and limited budget. We can build a content engine (4-5 deep ...

#hiring #build-vs-buy #org-design

Decide whether to build an in-house team or contract the work out

I'm deciding whether to hire an in-house team for [function — design, engineerin...

#productivity #inbox-zero #email

productivity beginner

Inbox Zero Email Management System: Daily Reset Protocol

Act as a productivity coach specializing in email management and digital declutt...

coding Intermediate

Add Retry Logic with Exponential Backoff

Add retry logic with exponential backoff and jitter to my API call code. Cover: ...

#coding #retry #backoff

#business #growth #diagnosis

Diagnose Why a Healthy Business Suddenly Stopped Growing

Walk me through how to diagnose why my business — profitable, retention-strong —...

#pre-mortem #risk-management #project-planning

Run a Pre Mortem on a Project Before It Starts

Facilitate a pre-mortem on a project I'm about to start. Project: [NAME, ONE-LIN...

#decision-memo #one-pager #reversible-decisions

Build a One Page Decision Memo for a Reversible Business Bet

Help me write a one-page decision memo for a reversible business bet. Decision: ...

#business #off-site #strategy

Run a 45-Minute Strategic Off-Site Recap With Real Outcomes

I just ran an [N]-hour strategic off-site for [team — leadership team, cross-fun...

data Intermediate

Decide If This Data Is Worth Analyzing Before You Spend a Week On It

Before I dig into [dataset and analysis question], help me decide if it's worth ...

#data #analysis #scoping

#business #stakeholder-management #project-management

Stakeholder Map for a Cross-Functional Project

Build a stakeholder map for the following cross-functional project. Categorize e...

#marketing #positioning #messaging

Marketing: Sharpen Positioning by Forcing a Choice You've Been Avoiding

My positioning is wishy-washy because I've been trying to be everything to every...

#marketing #content #calendar

Marketing: Build a Content Calendar Tied to Pipeline, Not Vanity

Help me build a 90-day content calendar that ties to pipeline, not impressions. ...

#business #strategy #product

Decide Whether to Launch a Feature Customers Asked For But Nobody on the Team Believes In

My team has a feature request that 12 customers have explicitly asked for over t...

#business #strategy #expansion

Decide whether to expand a profitable side service into a real business line

We have a side service that generates ~15% of revenue from ~5% of our effort. Cu...

#business #strategy #planning

Pressure-test a strategy before you commit a quarter to it

Act as a skeptical board member who's seen plenty of strategies fail. I'm about ...

#marketing #content #funnel

Plan content that supports the funnel, not the calendar

I have a content calendar that's currently driven by 'what are we publishing thi...

#strategy #memo #executive

Build a One-Page Strategic Bet Memo for an Executive Decision

You are a McKinsey-trained strategy associate. Help me write a one-page strategi...

#landing-page #cro #audit

design Intermediate

Audit a Landing Page for Conversion-Killing Friction

Act as a conversion designer. I will paste a landing page URL or describe it. Au...

design Intermediate

Redesign an empty state from punishment to onboarding moment

You are a UX designer. The empty state of [FEATURE] currently shows 'No items ye...

#design #ux #empty-state

#marketing #launch #indie

Plan a launch when you don't have a marketing team or a budget

I'm launching [thing] in [N weeks]. I have [tiny budget / no budget] and [me / m...

#marketing #social media #content calendar

Create a Month of Social Media Content from One Theme

You are a social media strategist who helps brands stay consistent without burni...