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Position a product so it's clear who it isn't for

Marketing Positioning Advanced 🤖 ChatGPT 👁 1 views

📝 The Prompt

Help me position [PRODUCT]. Today it tries to be useful to [TOO BROAD AUDIENCE], which means nobody walks away convinced it's for them. Tighten the positioning by answering: (1) who is the *first* customer — be specific: their role, their context, the moment they're shopping; (2) what specific problem they have right now that the product solves, in their own words; (3) what they're currently doing about it — that's the real competition; (4) the one promise the product can credibly make to *that* customer that competitors can't; (5) who the product is explicitly not for, and how I'd tell that to my team without losing nerve. Then give me a positioning statement in this form: 'For [WHO], who [PROBLEM], [PRODUCT] is the [CATEGORY] that [BENEFIT], unlike [ALTERNATIVE].' Make the alternative the most realistic competitor, not a flattering strawman.

⚙️ Replace 7 placeholders: [PRODUCT] [TOO BROAD AUDIENCE] [WHO] [PROBLEM] [CATEGORY] [BENEFIT]

🎯 What this prompt does

This AI prompt helps you position a product so it's clear who it isn't for. Designed for positioning workflows in the marketing category, it's a advanced-level prompt you can copy directly into ChatGPT to get instant, production-ready results.

Use it when you need a advanced prompt that produces clear, actionable output without wrestling with trial-and-error wording. Just copy, customize, and run.

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🚀 How to use this prompt

  1. Copy the prompt using the 📋 button above.
  2. Open ChatGPT (or Claude, Gemini, Perplexity, or your preferred LLM).
  3. Paste the prompt into a new chat. Replace 7 bracketed placeholders ([PRODUCT] [TOO BROAD AUDIENCE] [WHO] ) with your own details.
  4. Run the prompt and review the AI's response. Most outputs are usable immediately.
  5. Iterate if needed — if the tone, length, or structure isn't quite right, reply with "make it shorter", "use bullet points", or "make it more formal" and the AI will refine it.

💡 Tips for better results

  • Replace the bracketed placeholders ([PRODUCT], [TOO BROAD AUDIENCE], [WHO], [PROBLEM]) with your own specifics before sending.
  • If the first output isn't quite right, ask the AI to refine, rewrite, or add more detail — iteration is key.
  • For long outputs, ask for a section at a time (e.g. 'start with the introduction only') to keep quality high.
  • Combine this with other marketing prompts to build an end-to-end workflow.
  • Save your favorite variations — small wording tweaks often produce noticeably different results.
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✨ What you'll get

When you run this prompt, expect ChatGPT to return:

  • A directly usable positioning output tailored to the details you provided
  • Clear structure (headings, bullets, or numbered sections) that you can drop into your workflow
  • Content that matches your specified tone and context
  • Results in under 30 seconds — no manual drafting required

Need a different angle? Just ask follow-up questions. The AI will adjust without you starting over.

🔄 3 variations to try

1

Make it more formal

Add "Use a formal, professional tone suitable for enterprise clients" at the start of the prompt.

2

Ask for multiple options

Append "Give me 5 alternative versions, each with a different angle or approach." after the main instruction.

3

Request structured output

Add "Return the response as a markdown table (or bullet list, or JSON)" so you can paste the result directly into your docs or code.

🏷 Tags

🔎 Find more prompts like this

Browse 179 more marketing prompts or search the full library.

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